Over the last two years, I’ve been teaming up with multiple SEO researchers to find generalisable marketing methods that i’ve been using to power up my own campaigns – DFY Links as well as my entire network of affiliate websites. I’ve ended up spending over a million dollars to figure out how to do link building successfully.

Back in the day, a couple of A/B split tests would do. From these tests you could deduce trends or SEO ‘laws’ which spanned the entire SEO/digital marketing universe.

However, times are changing. Google’s machine learning capabilities are evolving and with it their ability to rank sites in a way that is niche specific. This means that dual site testing isn’t really generalisable. If you decide to expand into new niches, you will have to retest, retest and retest which is very expensive.

What am I to do?

Indeed, you are right to panic. But, alas, you have come to the right place. Over the last two years, me and my team of researchers have done tests on literally millions of sites, covering all sorts of niches. The primary aim: to deliver to you a course that gets you ready to get started with SEO in 2020, in any niche.